About Crailin
As long as I can remember, I’ve been captivated by the world of gems and making jewelry. My fascination with creating beautiful pieces that connect the physical world of beauty with the joy inside your heart. Growing up, I would design jewelry from any material I could find, turning moments and memories into pieces I would store in my treasure box.
It was one of my early jobs at Cahill-Pribyl Jewelry where I realized jewelry could become a career. Mike and Lisa Pribyl, along with Mike’s father Hugh, were instrumental to setting me on my journey into the jewelry industry. This passion led me to change my degree and pursue a BFA in Metalsmithing at the University of Iowa and further my expertise at the GIA in Carlsbad, CA.
Since then, I've been dedicated to the world of jewelry design, the creative process, and the business workings within the industry. I've created designs for top licensed brands, had the honor of collaborating and working with world renowned jewelry designer Alfred Durante, and creating my own jewelry designs in my studio.
I now reside in Northwest Arkansas, where the love of the natural world around me, the people I meet, and my travels continuously inspire the joy in my work. I believe every piece of jewelry has a story of to tell. From the whispers within the elements of where it was made, to the moment it symbolizes when it becomes your own. In its beauty and simplicity, jewelry forever speaks the poetry of time to those who listen.
Professional Experience
CREATIVE DIRECTOR CONSULTANT (remote) 2018 – Present The Bradford Hammacher Group, Bentonville, AR
KEY ACCOMPLISHMENTS:
Exceeding $25 million in sales with consistently featured top performing design products across all affinity markets from 2020 to date
Showcase Alfred Durante brand success with #1 selling program for Jewelry Division from 2020-2022
CREATIVE DIRECTOR JEWELRY/WATCHES 2014 – 2018 The Bradford Hammacher Group, Chicago IL
KEY ACCOMPLISHMENTS:
· Worked exclusively and mentored with renowned Cartier designer Alfred Durante for his Alfred Durante Jewelry Line
· Spearheaded 5-year rebranding strategy and vision, from concept to advertising directly contributing to doubled sales in year 1, and reached
over $1 million in sales by year 3
· $10 million+ sales generated to date for the Alfred Durante Jewelry Line
· Developed more in-depth study of hand illustration sketch techniques
SENIOR TEAM LEAD JEWELRY/WATCHES 2012 – 2014 The Bradford Hammacher Group, Chicago IL
KEY ACCOMPLISHMENTS:
Selected to as team lead to relaunch and grow U.S watch market consistently achieving annual sales goals for the watch division
Developed top watch programs, generating over $6 million in sales with major brands
Introduced and launched licensed product designs for NFL, NCAA, MLB, Disney, Coca-Cola, Ford, Warner Bros, contributing to $40 million+ in LTD sales
PRODUCT DEVELOPMENT JEWELRY 2009 – 2012 The Bradford Hammacher Group, Chicago IL
KEY ACCOMPLISHMENTS:
Spearheaded growth of Sports Licensed Brands (NFL, NCAA, CLC, MLB, NHL properties)
Led sports project development and design, ensuring timely launches and accumulating $30 million+ in lifetime sales
EDUCATION AND CERTIFICATIONS
AJP | AJA | Jewelry Design
Gemological Institute of America (GIA)- Carlsbad, CA
Bachelor of Fine Arts in Metalsmithing-With Honors
University of Iowa- Iowa City, IA
Business Entrepreneurial Certificate
University of Iowa, Tippie College of Business- Iowa City, IA