Working along side a renown Cartier Designer is a jewelry designer’s dream come true and one I was blessed to experience. Alfred was a wonderful mentor, collaborator, and dear friend until his passing in 2022.
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Rebrand
When I took over the Durante license, sales had decreased over the past few years from it’s initial launch. This brand had wonderful potential with a world renown designer of Cartier behind it, and needed an identity to reflect this.
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Relaunch
Concepts were built on the designer’s rich history and repositioned to enhance value by featuring fine jewelry materials and genuine gemstones, capturing designer value at a reasonable price.
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Results
Through our collaboration the Alfred Durante Fine Jewelry Line has grown from $50,00 a year into a business with $10 million+ in sales to date. I continue Alfred’s legacy, working with the tools he taught me to create designs that speak to an audience who loves fine jewelry design.
Example Of Rebrand From Design, Packaging, to Advertising
